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Built on trust.

Backed by expertise.

Shaping brighter futures.

Empowering women to protect, grow, and confidently shape their financial future.

FOUNDER'S STORY

My passion for financial planning was born from a deeply personal experience — watching my mother, after my father’s passing, navigate difficult financial decisions. She placed her trust in the wrong people and faced consequences that could have been avoided with the right guidance. I saw firsthand how misplaced trust can strip away independence and alter the course of one’s life.​

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​That experience shaped not only my commitment to protecting others, but also my approach to how I serve. A mentor once said, “Your strength is building trust before talking numbers. That’s the heart of holistic planning.”  That nudge inspired me to pursue my Chartered Financial Consultant (ChFC®) designation and Series 65 license so I could serve clients as a fiduciary — always putting their best interests first.

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However, my work with the National Association of Black Accountants (NABA) refined and deepened that mission. What began as a way to grow my network evolved into leadership roles as Membership Committee Chair and two-term Chapter President. After one event, I walked a fellow member  to her car. Along the way, she confided that she needed guidance with her investments. She was a CPA, intelligent, successful, yet still felt a bit uncertain when it came to planning and investing. That moment made one thing clear: even the most capable professionals need a trusted financial ally. It was the spark that inspired CPA Allies—and that CPA became our very first client.  She’s still with us today.

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Over time, I noticed a powerful trend — more than 90% of our clients were women. I leaned into it. Women often make key financial decisions, outlive their partners, pursue advanced careers, care for loved ones, and still want to feel secure in their future whether married, single, or widowed.

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One of the moments that will always stay with me is when a long-time client passed away and her daughter reached out, saying, “My parents said if anything ever happens, I should call you. They trusted you.” At that moment, I felt the true impact of what it means to be someone’s trusted adviser.  My goal has always been to serve with clarity, confidence, and compassion — and over time, it’s grown from a career into a calling.

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With over 25 years of experience in sales, entrepreneurship, and financial services, We’ve made it our mission to help women gain clarity and confidence in their financial lives.

 

At CPA Allies, we focus on:

  • Listening first — because your story matters.

  • Providing education and context — so you understand every decision.

  • Designing strategies that reflect your goals and values.

  • Staying flexible — because life will change, and your plan should adapt.

 

We believe financial planning is about more than numbers. It’s about peace of mind, security, and freedom to live life on your terms.

 

Outside of work, I’m passionate about martial arts, cycling, and travel.

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CPA Allies

10 Glenlake Pkwy NE #130
Atlanta, GA 30328

Contact us:

404-596-8080
jmorris@cpaallies.com

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All written content on this site is for information purposes only. Opinions expressed herein are solely those of CPA Allies LLCâ„  and our editorial staff. Material presented is believed to be from reliable sources; however, we make no representations as to its accuracy or completeness. All information and ideas should be discussed in detail with your individual adviser prior to implementation. Fee-based financial planning and investment advisory services are offered by CPA Allies LLCâ„ , a Registered Investment Advisor in the State of Georgia. The presence of this web site shall in no way be construed or interpreted as a solicitation to sell or offer to sell investment advisory services to any residents of any State other than the State of Georgia or where otherwise legally permitted. CPA Allies LLCâ„  and Jeff Morris are not affiliated with or endorsed by the Social Security Administration or any other government agency. This content is for informational purposes only and should not be used to make any financial decisions. Exclusive rights to this material belongs to GPS. Unauthorized use of the material is prohibited.

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